When -- not if, this is an inevitability -- you have a technological problem that can't be solved by rebooting whatever horrid piece of equipment a company has saddled you with, there is no force on this EARTH that should keep you from getting past the phone answering people and to the techs who do more than just check your cable signal. PEOPLE, YOU CANNOT COMPLAIN ENOUGH. They DO keep track of your calls so if you call whenever your cable goes out, or whenever your Motorola box doesn't work -- okay, maybe not EVERY time because then it would be a full time job -- then they will elevate you because they will be sick to fucking death of you.
And also, if you complain to the FCC, they write you a letter and then a person in corporate calls you. My contention is that way, way higher up than the phone grunts are people who are actually paid to care (hey, it's a gray area) when customers are dissatisfied. But since most customers just give up in frustration (the system is designed for this), only the real troublemakers get through, and it is they who must be handled carefully. Be one of those people!
I've added a few new scripts to the Pilots folder (look to your left), including a MAD MEN spec that didn't go anywhere because people stopped reading specs. While I've been checking out some of the new fall shows, I'm not going to give any opinion on them. I will say this, though, and this speaks to the fact that the networks were closed to development to anyone who didn't have a deal and wasn't one of the approved twenty white guys who always sell pilots and make shows. Television is not film. And while an exciting concept will get you an audience initially, if the show isn't compelling in a story/character kind of way, the audience will not stick around. This works for film because if you can get an audience into the theater opening weekend, success. But for TeeVee, you need them to keep coming back week after week. And according to the ratings, this isn't going to go down as one of the most successful fall seasons. In fact, the networks don't seem to realize this and have decided to go even FURTHER in that direction with the big-name deals they're making for next fall. So it doesn't seem possible that a smaller voice is going to break through anytime soon, which means that TeeVee writers are pretty much going to have to figure out how to make their voices heard in other ways. And no, I don't know what those other ways are. But I think we're stuck here for awhile.
Maybe later, when they've bought the last of their giant ape projects, I'll pick out a few that are exciting. There ARE a few.
Thanks to anyone who bought my book on the Kindle! But no reviews so far? Really? Sigh. I'd even take a bad one, because my page is so bare and sad. Wait no -- I would rather not take a bad one. I haven't done much with marketing the book because the whole concept mystifies me, but it's pretty obvious that marketing in every arena, not just e-publishing, can be as important than the work itself. It's about branding and packaging and because we have a zillion things coming at us every second, something needs to break through the noise.
I did look into book bloggers who review books. That seemed like a good idea. After all, shouldn't they be people who love books and want to review them? You'd think so. You'd be wrong. It's harder to get a blogger to read your book than it is to get an agent! The myriad rules and qualifications are kind of stultifying. What a BIZARRE little cottage industry. They only seem to read books published by a big publisher, which seems the antithesis of the exercise. But they've become important and I guess I can see why. Publishers are corporations, and corporations are confused by social media. This probably has something to do with the unalterable fact that social media is an individual sport and although Mittens Romney asserts that corporations are people, they aren't to the degree it's necessary to Tweet like a human being. The success of book bloggers was probably begotten because one of them made a book suddenly popular. So the publishers treat book bloggers like record companies treat the CW -- a confusing thing that does their work for them.
There's so much white noise in forums that it doesn't seem viable to pimp a book there, either. So I guess I'll take a slightly different route -- keep writing books and putting them on the Kindle. Hell, I like doing the covers and the book trailers anyway. And while I've gone beyond "keep writing well and someone will take notice," it's not hurting me to keep doing it.
With all the attention paid to the few successes in e-publishing, it is inevitable that published authors keep losing their fucking minds over it all. The latest example is Chuck Wendig, a real Renaissance man of writing. He recently ranted on his blog about self-publishing, and how perhaps self-published authors should focus more on the actual writing than on making billions of dollars. No argument there. But he ignores a few things, like the fact that there are bad self-published writers making money, just as there are bad traditional-published writers making money. About good writers who aren't selling a lot of self-published books he says:
In fact, if they continue to sell as they appear to sell then I would suggest these books would have done much better had they been published — gasp — traditionally.
But Chuck doesn't appear to be at all aware of the state of the publishing industry and how it is really, really, REALLY not interested in publishing anything. The publishing industry isn't looking for good writing. Not right now. It's looking for big, high-concept books that can be instant smashes. Midlist authors are being squeezed out, and it's mostly the midlist authors who are turning to e-publishing. This is the same thing that's happening in TeeVee and film. It's entertainment gigantism, and the problem is that if one corporation does it, then all the others have to as well. So if you're expecting someone with a non-high concept book and without any connections to actually get an agent and sell a book, you're a fucking loon.
The thing is, if self-published authors read stories about shitty writers who are making piles of money because they market well, what do you think the lesson is there? Presuming that all traditionally published books are terrific because they've been through "the process" is a little bit naive, and also dead fucking wrong. Has nobody read A DISCOVERY OF WITCHES?? That got published and pushed and marketed because of its concept, not because of the writing. What this attitude does is take the writer out of the equation, and it hands the power over to the agents and publishers and editors. Because they accept you, that means you are a good writer. Look, this isn't true in television or film, and it isn't true in publishing. I know traditionally-published writers are threatened by self-publishing but one doesn't preclude the other, and if you feel that you needed to "pay your dues" in order to become a real writer, that's fine. Others may not feel that way and for the first time in history, they have a real, viable path to get their work to the public. Yeah, you're no longer special. Deal with it.

6 comments:
I think the self-publishing discussion took over what Chuck was really trying to get at, which was maybe, as writers, we should try looking at the quality of our work before looking at how we should publish it.
The conversation gets mired in how to sell over how to write sometimes.
Whether we self-pub, go with a small press, try for print over digital, digital over print, or try the agent/Big 6 publishing house route, is a personal decision.
One might work out better for one person than it does for another and I don't think there are necessarily any wrong answers.
Some might be more right than others, sure. I'm all for getting our work out and getting paid for that in whatever form it takes.
There are some great self-pubbed books out there, like yours, for instance. And I'll be heading over to Amazon in just a minute to say so.
So whether it's a self-published book or a traditionally published I think the important thing for us as writers is that we do the best goddamn job we can and give the reader a good, engaging, entertaining story.
As a "book blogger" (note: I am not remotely popular, nor do I publicize myself at all), I did have some random publisher sending me free books for a year at one point. I am glad they stopped (around the time of the crash), all things considered, because I found it to be a really uncomfortable relationship. Being asked to read a book that someone is advocating for--whether it's the author, publicist, whoever--puts pressure on you to give it a good review whether it deserves it or not, because you know that audience is going to be there, bitching you out if it's not good. They may not keep up the relationship if you don't give them raves. It also puts pressure on you to read a book that you may not have wanted to read in the first place. I felt like I was back in high school again reading shitty depressing Great Literature that I didn't want to read. Unfortunately the publisher that was interested in me sent me Great Literature and depressing general fiction about 80% of the time. Too bad it wasn't a sci-fi publisher, but oh well.
The social contract of taking book solicitations is not a comfy one, or at least wasn't for me. I'd rather just pick out my own books at the store, ones that I could flip through to see if I liked them (still can't do that as well as I'd like electronically, so self-published Kindle folks are way less likely to get my interest), and read it recreationally. I wasn't doing this to be professional or start a career in it (hah), and at this point, when some random author solicits me to go buy and read their book, I'm just ignoring it. It's not nice of me, but I just don't want to get involved with that any more.
Another issue is that to be interested in a Kindle-only book I can't flip through, I'd have to already have known/read the author enough to trust that even if they're self-publishing this one (say, an author I loved who had a publishing contract and then got dumped for low sales, or a author with a contract/series that I read who puts their own e-books on their website), I can be sure it's pretty good. A brand spanking new author I don't know/trust selling an e-book? Total crapshoot.
So basically, if you came to me, I'd be all "I have no idea how you write fiction books, I'm going to have to pay for this Kindle book before I figure out if you're good or not, and then I'm going to have to deal with the personal aspect of rejecting you if you suck because you specifically asked for the review. Not worth it."
Some people do the book blogging thing for reputation, or a career, or for ad hits or whatever. I just wanted to do it for fun, for fuck's sake. That could be what you are running into when you are soliciting for reviews. It's not quite as easy at it seems when even an unpopular blog like mine can get crap because everyone has Google Alerts on their name. Ugh.
Working to better your craft is, must be, a given. The discussion on how to sell is one that is far more accessible, because after a certain point - you really can't teach someone to write. They must go out and just suck for awhile... and then suck some more.
It's also important that writers know what goes into making a great book - far beyond just the writing. The written word is just the starting point, same as with screenplays, and for the longest time the publishing kept that secret because they were protecting their own interests.
Now at least we have a situation where an author has choices as to how they want to manage their career - either independently or via a system that is undergoing a massive collapse. Technology has changed everything and there's no going backward.
We're at that gestational period before birth. We know we have a life-changing event headed our way. These discussions are the equivalent of a baby shower where all the ladies weigh in on what diapers to buy, getting a car seat, fixing up the baby's room, how much weight will fall right to your ankles, what preschool to send the little monster to, and how long it takes before you're ready to have sex again... all the stuff you need to know before 'baby' arrives.
We assume that the baby is going to come out all right and will have ten fingers and toes... there's not much we can do (you have to do it ) so we pass along all of the advice we CAN give you.
THAT's why there's so much discussion regarding marketing you book.
Have you been following the ebook conversation over at JA Konrath's blog for the past couple years? Some great stuff over there ...
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Wow, where should I start. It must be a very hard thing to try and be a TeeVee writer in today's industry. There are only a few new shows that I am enjoying right now, Homeland on Showtime and American Horror Story on FX. It seems that former X-files scribes are getting alot of tv deals. Breaking Bad, Homeland, Hell on Wheels and so on. What do you think?
Congrats on your new book. If you remember me, I am on the project Back to Frank Black and we are self publishing our first book early next year. It will be essays , interviews and so on breaking down the series. We have several cast members that are being interviewed for the book, including 2 of them who are contributing essays to the book. I am sure it's going to be a fight to do this independently, but we are up for the challenge.
By the way, there are people who watched Haunted, I was one of them and loved that show! Just did a marathon with some friends about a month ago. With Christmas coming up..we are gearing up for our yearly Midnight of the Century celebration at Back to Frank Black. We'd love to interview both you and Erin on our podcast about that episode. It's such a classic! We have been flooded with emails asking if we would be interviewing you both this year. if you guys would be interested, i can be reached at tlforeman1@gmail.com.
Good luck with any of your upcoming projects and I really enjoy reading this blog!
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